As a part of our education program we are researching the reputation around LEGO, and in particular their sub brand LEGO Friends.
The LEGO Friends brand has caught some attention in the recent years, since it offers toys that are directed specifically at girls.
Some parents raised concerned over the figures and the accessories LEGO provides in their building sets.
The concern is that children who play with these LEGO sets will get the impression that they are less qualified than boys for certain jobs later on in life.